Promotional door hangers can be very helpful for the promotion of most businesses. They are like a miniature advertisement placed in the hands of potential customers. If a business is new in the area, these are the perfect means to announce the doors are open.
Unlike an advertisement in the newspaper, this is placed on the front doors in a neighborhood. Every person has to pick the hanger off their door, forcing them to acknowledge the ad. They are not allowed to ignore it. They must pick it up off their door handle to deal with it.
Now if the advertisement on the hanger is eye catching enough, the person removing it from the door will read it. That is the key to these specific ads. They must be so eye catching that people are compelled to read them even if they think they are not interested.
One trick of designers is to use a distinctive font that people are not used to seeing. Most of the populace is familiar with reading the Times Roman font. Picking a font that is very different, such as Bazooka, which is solid black and has very thick letters will make it stand out, compelling them to look at it.
Paper color is another strategy for getting attention. Use pink with the stigma it carries and men will look to see who is using it, while women will read the ad because pink was used. Neon paper on the other hand makes a statement of its own which has stopped many in their tracks. It is quite popular these days to use the neon colors in this type advertising. The important factor here is to get it read.
Using a bland or neutral color paper works also if you use the correct font, and consider adding color to the page. Color stands out if used properly on the printed page. Red is used a lot in print media; however that may be a reason to avoid it and use an untraditional color like magenta. Blue may not draw the eye, as it is a more soothing color. Check with your designer, and think bold, bright and contrasts.
Another thing your designer may explain to you is that in advertising less is more. People these days are in a hurry. All they want to know is who, what, when and why. Who are you, what are you doing, when are you doing it and why are you doing it. If these points are all covered you do not need to cover any more information for your customers. They are in a rush and only want the relevant information.
If you are advertising with promotional door hangers, these are the things to think through and consider. Designed properly, these ads can produce great results, as they are intended to do. When you get a printout of the ad, hold it at arms length. What pops off the page at you is what your potential customer will see first. Is that the information you intended to convey as the most important? If so then you have a winning presentation folders in your hands.