The American Communications Network (or ACN) uses the MLM approach for boosting sales, similar to other multi-level marketing companies. In 1993, it was first set up in Farmington Hills, Michigan in the United States. It spread into Europe by 1999 and all the way to the Asia-Pacific by 2004. The ACN headquarters are located in Australia, Poland, Canada, Sweden, the Netherlands, and 15 additional countries.
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The ACN pyramid has the product of telecommunications which its representatives market and sell. With each sale that the representative makes, like in other MLM schemes, there are commissions and additional benefits when customers are gained and as the pyramid is increased with each sale. Not only does the network grow larger when new customers are acquired, but also the ACN pyramid, which is the MLM strategy.
Some services offered to ACN customers are home security, telephone services, internet, cell phone, video phone, satellite television, and VoIP (voice over internet protocol). Some of its major strategies include (due to the deregulation of the telephone industry) buying out current local telecommunications providers and putting their customers under the ACN program; reselling plans and services for wireless connections from recognized wireless providers, but operations are handled by the providers; and reselling equipment for VoIP and videophone through existing services while upholding its own server networks.
After Mike and Tony Cupisz, Robert Stevanovski, and Greg Provenzano founded ACN in 1992, it obtained two million dollars in revenues in the first year it was operated with 20 representatives working. It started out as a side company to a much larger one called LCI Communications, but grew enough so that Qwest Communications bought it.
As it continued its rapid growth, it began to gain recognition and was listed at number 22 on the 500 list of Inc. Magazine’s swiftest developing private companies in the USA. By 1998, annual income for ACN had already reached 98.1 million dollars and was still increasing. When it was purchased by Commerce Energy Group in 2006, businessman Donald Trump, claimed it was an ideal business model. ACN was able to move their business address in 2008 from Michigan to Concord, North Carolina. WorldGate Communications was gained by ACN by having the controlling interest in the same year.
Because of their MLM strategies, representatives are offered a lot of business opportunities where they can sell ACN’s products and profit from their own businesses too. All benefit from revenues when more customers and consumers are recruited which creates a larger network. So, ACN just follows the old MLM model which works in making consumer and seller networks stronger worldwide.