Location, location, location scream real estate experts. The search engine optimization experts scream the same words – location in search results is key. Having your website links displayed on the first top half of the results page is the most ideal location one could ask for. People don’t generally go beyond the second page of a search result. Statistics don’t lie – the click-throughs are mostly generated by page one and page two. This article highlights some of the fundamentals of Good UK Search Engine Positioning
Good Search Engine Position Is a Reality
Put at least as much time in making sure people can find your site as you put into creating it. So lets look at some proactive measures that you as a site owner must take to ensure a good position on a Search Engine Result list. Like we always say nothing succeeds like experience and a guaranteed way to make sure that you have executed your Search Engine Positioning in a structured manner is to use the services of a reliable and competent Search Engine Expert or company.
Having said that lets look at some of the fundamentals in Search Engine Positioning where we are dependent on Search Engine Crawlers to find and index your site in the Search Engines
1. Keywords are good, but spamming the search engine crawlers with overly dense keyword text will result in a search engine dropping your site completely.
2. Populate Meta Tags such as the Title with keywords. Don’t forget to include misspelled keywords that are regularly searched.
3. Search engines rely on link popularity to help position sites in search results. That means search engines weight a site based on incoming links from other top sites.
4. The power of Affiliate and Affinity programs should not be overlooked. Affinity links are more important. Affinity means the site is related to your web site by subject. Here’s an example. Your site sells business forms, an affinity site offers business fax accounts. If a site send you traffic but their business has nothing to do with yours, that’s an affiliate. Hosted Ezine articles, blogs and other articles with embedded links will increase your link popularity.
Where do we go from Here
So far we have only looked at passive Search Engine Positioning. The search engine result relies on search engines sending web crawlers to index our site. However, almost all the top search engines also offer paid slots in their search results. Your SE expert will be able to guide you better. Good Luck!