Traditional marketing in any business (such as your network marketing business) focuses on linear growth by constantly seeking to obtain new people and grow a downline. Today I’m going to explain how you can get a far bigger bang for your business growth efforts by growing your network marketing business geometrically. There are four aspects to geometric growth, just like the four sides of a square. Geometric growth is easy! In fact, you’re probably doing a little geometric growth without even realizing it.
The first element of geometric growth is to expand the size of each transaction. Restaurant staff who ask you about salads, drinks, and dessert are one example. Another is the display of small impulse items near most cash registers. Another example: If you sell clothing, you could recommend a sweater to go with the pants your customer selected. People who join a network marketing business such as MOXXOR WORKS Team can choose from several participation options. Selecting a higher level benefits them (by qualifying them for higher commissions) and also benefits you (by increasing your fast-start bonus).
Always give customers the chance to upgrade, no matter what you sell! Just as importantly, your customers need to be able to downgrade. Why? Offering only one option forces the customer to either buy or not buy. Giving your customers a range of options lets them make the choice. If they downgrade, at least you’ll get something. Not offering your customers the chance to upgrade can also leave a lot of money behind. You’ll also find that a decent percentage can’t or won’t buy the middle solution but will opt for the smaller offerings. Just by offering a few choices, you’ve earned additional money from both the people who upgraded and the ones who would not have purchased otherwise. The MOXXOR WORKS Team offers people many ways to purchase the product as retail customers or as enrolled associates.
The second element of geometric growth is increasing the frequency of each transaction. Food (including supplements) and fashion are two great examples of industries that benefit by increased transaction frequency.. People who have purchased from you once have already taken the hard step, making future purchases that much easier. Practice fervent follow-up and you’ll start seeing some familiar faces over and over again, far more often than you would otherwise. Customer loyalty will also improve. For your network marketing business, this means becoming a true product expert and staying in touch with your customers. Staying in touch with your customers and knowing how they’re doing will help you spot opportunities to sell more product more often.
Third, every person is the center of a network… which is where the term “network marketing” comes from. Nothing—and I do mean nothing—beats word of mouth advertising… especially for your network marketing business. How do you tap into your enrollee’s networks? You are only limited by your creativity. How about hosting parties that help your enrollees present your network marketing business opportunity?
The fourth and final element of geometric growth is good old-fashioned linear growth. Every business needs new blood and yours is no exception. Never forget to keep an eye out for new enrollees for your network marketing business!
Chances are that you’re doing a little geometric growth without even knowing it. This is true because most marketing is done without a clearly defined plan. Think about your network marketing business. Do you do specific things that you consider marketing? Imagine how much more effective you could be by making all of your marketing intentional. Remember that marketing includes all contact between your business and everyone else. If you lack a planned method of handing every such contact, then you are not taking full advantage of geometric growth. It’s like driving a boat while dragging the anchor.
How much money could you be leaving on the table by not using geometric growth? Let’s say that your product sells for $100. The linear marketer would pocket the Benjamin and call it a day. Not the geometric marketer. They know that their customers need their products three times per year over a period of 20 years. They also know that each customer can refer three others. This $100 has just become $24,000 ($100 x 3 sales per year x 20 years x 4 customers = $24,000). Which would you prefer?
There is one huge catch, though. Geometric growth will be impossible unless you provide first-rate products and services and wrap that in world-class customer service and enrollee training that consistently under-promises and over-delivers. Geometric growth is impossible to sustain without practicing the epitome of honesty and integrity in everything you say and do in your network marketing business. To get the most from your network marketing business, you have to give the most. The MOXXOR WORKS Team invested everything in building the site and each of us invests so much in each of our team members… because no one succeeds unless everyone succeeds.
The road to successful geometric growth is paved with your ceaseless efforts to identify and solve your customers’ and enrollees’ wants and needs with absolute selflessness and integrity. Successful geometric growth is built with your commitment to quality and backed by your 100% guarantee.
Just how important are your customers and enrollees? They are the only reason you’re in your network marketing business. No customers or enrollees, no business. Lose your network marketing business and paying for such frivolities as food and shelter becomes that much harder (especially in this lousy economy). You may be able to pull the wool over people’s eyes for a short time, but you’re in business for the long haul.. aren’t you?
Anthony Hernandez
Anthony Hernandez is a Certified Guerrilla Marketing Business Association Coach and author of Guerrilla Marketing Success Secrets with over 20 years of successful self-employment experience. He is proud to be a co-founding member of the MOXXOR WORKS Team. Visit Anthony’s Web site to learn more about the MOXXOR WORKS Team and our network marketing opportunity.